2001 Gateway Place, Suite 130W,
San Jose, CA 95110
(408) 436-3900
info@bigskypr.com
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Public Relations Programs: Deliver Big Impact

You don’t have to be a big company to communicate like one. At Big Sky, we believe that the practice of public relations is an art, not a science. That means we make it a priority to thoroughly understand your business and markets so that we can develop PR programs that map straight back to your strategic business objectives and thus deliver real results. We work as an extension of your internal team, one that you can count on to continuously strive for excellence and achieve the highest professional standards. Accordingly, we offer a full spectrum of public relations services, from strategic planning through execution:


Strategic Media and Analyst Relations

Over the years, we've built lasting, mutually respectful relationships with the media and analyst communities. We have the network, energy, and know-how to establish you as an industry leader, generate the right coverage, and measure the success of your outreach programs. Our media and analyst relations activities include:

  • Corporate PR
  • Company and product launches
  • Executive visibility programs
  • Customer PR programs
  • Trends campaigns
  • Contributed article programs
  • Thought leadership programs
  • Product review programs
  • Awards programs
  • Crisis communications

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Strategy and Positioning

A public relations program is only as good as the strategic thinking behind it. From the outset, we invest a great deal of time getting to know your business, your markets, your competitors, and the challenges you face. We develop your PR program in the context of your company’s overall communication strategy. And we work with you to brainstorm creative approaches, craft messages, and help you tell your story with confidence. To give your PR program a solid foundation, Big Sky can lead these kinds of activities:

  • Program planning
  • Message development
  • Corporate and product positioning
  • Media training
  • Presentation coaching

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PR Research

Big Sky conducts effective research on your behalf, providing information that can greatly heighten the impact of your PR programs. What do your competitors’ PR efforts look like—their messages, media appearances, and missed opportunities? How do the media and analysts view your company now? How and to what extent have their impressions changed in the wake of your PR activities? We offer competitive analyses, perceptions audits, and other services designed to help fine-tune your messages, strategies, and tactics:

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Writing Services

To support your PR program, Big Sky offers a wide variety of writing services. Our writers and editors are versatile, highly skilled, and exceptionally professional. Their work covers a breadth of styles and creatively conveys your messages in materials such as:

  • Press releases
  • Contributed articles
  • White papers
  • Fact sheets
  • Backgrounders
  • Executive bios
  • Customer profiles
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“We chose Big Sky because of their high caliber team and their insightful understanding of our business and the industry in which we operate. Big Sky continues to operate as part of our team supplying great ideas on how to accomplish our goals. This combined with precise execution has provided excellent results in getting the Fanfare message out.”

David Gehringer,
VP of Marketing,
Fanfare

 

“I was immediately impressed with Big Sky’s ability to understand our business and develop a strategic, on-target PR program. They have played a key role in helping us transform our positioning, gain credibility, and strengthen our role as experts in our marketplace.”

Steve Pollock,
President,
WetFeet