Services

World-Class Advocacy Programs

Our expert team will help you achieve your program goals using best practices gleaned from more than 25 years working with sales and marketing leaders at some of the world’s best brands. We understand your business and the industries you serve — and are in tune with what your customers care most about.

Our expert team will help you achieve your program goals using best practices gleaned from more than 25 years working with sales and marketing leaders at some of the world’s best brands.

We understand your business and the industries you serve — and are in tune with what your customers care most about.

Program Strategy & Design

We partner with you to set a foundation to deliver results now and in the future.

Program Audit

  • Evaluate recruiting strategies and advocate participation
  • Analyze storytelling approach and reach
  • Capture feedback from marketing and sales stakeholders
  • Summarize audit findings

Program Audit

Identify strengths, weaknesses, and opportunities by evaluating current program activities and results, as well as what is or isn’t working.

Program Plan

  • Increase advocate recruiting
  • Reimagine storytelling across formats and channels
  • Meet diverse demands for advocates
  • Strengthen advocate relationships
  • Report on program impacts

Program Plan

Deliver actionable recommendations to evolve your program using proven strategies to address your goals, as well as those of your stakeholders and executives.

Program Technologies

  • Evaluate current advocate management tools
  • Recommend best tools
  • Outline plan for tech migration
  • Assist in new rollout and adoption

Program Technologies

Identify, assess, and help oversee deploying the best tech solutions to achieve your short- and long-term goals.

Program Execution

From managing all or parts of your Advocacy Program, our skilled team enables you to engage the advocates you need at every level.

Advocate Recruiting & Engagement

  • Build pipeline of target advocates
  • Recruit advocates for range of activities
  • Nurture long-term advocate relationships

Advocate Recruiting & Engagement

Expand your pool of advocates to address your organization’s diverse marketing and sales needs.

Customer Storytelling

  • Write blogs, customer stories, articles, thought leadership papers, slides, and more
  • Enable more visual storytelling through videos, infographics, eBooks, and other content

Customer Storytelling

Bring your customer stories to life through expert writing, videos, and compelling designs that engage people across channels.

Request Fulfillment & Management

  • Marketing: PR, events, digital campaigns, AR, peer reviews, executive communications, and other areas
  • Sales: Peer-to-peer references, webinars, sales kick-off, and field marketing events

Request Fulfillment & Management

Align the strongest advocates with your sales and marketing goals whether for events, digital campaigns, sales meetings, or other activities.

Program Management & Reporting

  • Monitor against goals and make recommendations to scale program
  • Ensure consistent tracking and engagement to avoid advocate burnout
  • Map achievements against goals
  • Create regular reports to convey impacts

Program Management & Reporting

Evolve your program and track and communicate its success to stakeholders and executives companywide.

Customer Marketing Support

Customer Advocacy Programs are cross-functional by nature. As programs evolve, we manage all areas of Customer Marketing.

A Unified Approach to Customer Engagement

Integrate overall advocacy programs with more Customer Marketing areas, including:

  • Customer Advisory Boards
  • Customer Awards Programs
  • Executive Engagement Programs
  • Partner Marketing Programs
  • User Groups

A Unified Approach to Customer Engagement

Evolve and scale your program for more integrated, effective advocacy across Customer Marketing.

A Valued, Long-Term Agency Partner

"From program strategy and infrastructure development to customer engagement, content development, and sales reference support, Big Sky is integrated into the core of our Customer Advocacy Program and a big contributor to our success. It’s a true partnership that delivers results!"

Rob Karel
VP, Customer & Partner Marketing

“The Big Sky team is an essential part of our global program, bringing professionalism, a commitment to results, and a customer-centric approach to every activity. They are strategic, invest in our business, and partner with us to help us ensure we meet our ambitious customer advocacy goals worldwide.”

Lisa Hanna
Group Manager

“I worked with the Big Sky team for many years and was consistently impressed by their ability to jump in and do what's needed to get any job done. We could always count on them to provide us with excellent services. Our goals were their goals.”

Teresa Streit
Former Senior Director, Global Customer Reference Program

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All Rights Reserved.

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Denver, CO